Social media can be trickyyy, and even the best of us can stumble along the way.
Navigating social media and using it to your advantage can sometimes mean you turn to a scientist who tests and experiments.
After years of building a successful event business – Rightessentials Events and Planners Hack – I’ve experimented on various social media strategies and tips and those includes trial and errors.
There are some common mistakes event planners make on social media which we’ll be looking at and more importantly, how to avoid them. Trust me, avoiding these pitfalls will set you on the path to social media success.
1. Inconsistent Posting
The Mistake: Posting irregularly and on every matter – those relating or not relating to your event planning business – can confuse your audience and affect your engagement rates.
The Fix: Create a content calendar and stick to it. Consistency is key! Our Brand UP challenge offers a comprehensive 30-day content calendar tailored specifically for event planners to keep you on track.
2. Ignoring Engagement
The Mistake: Posting content but not engaging with your audience – replying comments – can make your social media presence feel one-sided.
The Fix: Respond to comments, like posts, and engage with your followers. Social media is a two way street about building relationships. A little interaction goes a long way.
3. Lack of Visual Appeal
The Mistake: Posting low-quality or mismatched visuals can hurt your brand’s image.
The Fix: Invest in good photography and design tools. Use consistent filters and branding elements to create a cohesive look. Your event images and videos need to be in top quality.
4. Overly Promotional Content
The Mistake: Constantly promoting your services without providing value can chase followers away. Everyday shouldn’t be buy.. Buy… buy…
The Fix: Follow the 80/20 rule – 80% of your content should be valuable and engaging, and 20% can be promotional. Share tips, behind-the-scenes peeks, and client testimonials to mix things up.
5. Neglecting Analytics
The Mistake: Ignoring social media analytics means missing out on valuable insights into what’s working and what’s not.
The Fix: Regularly review your analytics to understand your audience’s preferences and adjust your strategy accordingly. Our Brand UP challenge provides guidance on how to effectively use analytics to refine your content strategy.
6. Not Leveraging Stories and Live Videos
The Mistake: Sticking only to regular posts and ignoring the power of stories and live videos.
The Fix: Use Instagram Stories to share real-time updates and engage with your audience. Go live to showcase events, answer questions, or share tips. It’s a great way to build a personal connection with your followers.
7. Inconsistent Branding
The Mistake: Having an inconsistent brand voice, messaging and visual style can confuse your audience.
The Fix: Develop a brand guide that includes your voice, color palette, and visual style. Be consistent across all platforms.
8. Failing to Use Hashtags and Keywords Strategically
The Mistake: Using too few or irrelevant hashtags or keywords can limit your content’s reach.
The Fix: Research and use relevant hashtags and keywords to increase your content’s visibility. Mix popular hashtags with niche related ones to reach a broader yet targeted audience.
9. Overlooking Platform-Specific Strategies
The Mistake: Posting the same content across all platforms without tailoring it can reduce its effectiveness.
The Fix: Customize your content for each platform. What works on Instagram might not work on LinkedIn. Our Brand UP challenge offers platform-specific tips to maximize your impact on Instagam, Tiktok and LinkedIn.
10. Not Showcasing Client Testimonials and Case Studies
The Mistake: Failing to highlight your success stories can make you miss an opportunity to build credibility.
The Fix: Brag and show your workings…You are a savvy planner who should share her client testimonials and case studies to show your expertise and build trust. Don’t be shy about celebrating your successes!
Avoiding these common social media mistakes will help you build a stronger, more engaging online presence.
Remember, social media is not just about posting content but about connecting with your audience and showcasing your unique value.
For more tips on enhancing your event planning business, check out our other blog posts on Planners Hack. Let’s make social media work for you!
