Building a Strong Brand Identity as an Event Planner

Brand identity…? What exactly does it mean?

Is it just about having a pretty logo, pretty brand colors or a pretty social media profile? (though that helps) 

No.. Not quite. It is about creating a cohesive and memorable experience for your clients. Let’s break it down together!

Why should you even care about your brand identity? 

Because your brand is more than just your business name or logo – it’s the entire experience your clients want to have with you. A strong brand identity:

1. Sets you apart in the event planning industry as it distinguishes you from your competitors.

2. A consistent and professional brand builds trust and credibility. (Very important)

3. Your brand identity communicates who you are and what you do, and attracts clients who resonate with your values.

So, what goes into building a strong brand identity? 

1. Brand Story: This is the heart and soul of your brand. It’s like a narrative that communicates your event business purpose, vision, and values.

Why did you start your event planning business? What inspires you? Sharing your story helps your clients connect with you on a deeper level.

2. Research and Strategy: Before you start designing anything, it’s crucial to understand your market and audience. Who are your ideal clients? What are they like? Where would you commonly find them? What are their pain points and desires? You use this research to shape your brand strategy.

3. Visual Identity: Now we are talking logo, color palette, typography, and overall design style. Your visual elements should be cohesive, consistent and reflect your brand’s personality. Are you elegant and sophisticated or luxurious, or fun and quirky?

4. Copywriting: Your brand voice is just as important as your visuals. How you communicate – whether it’s through your website, social media, or emails – should reflect you and your brand’s personality. Be consistent with your tone and messaging.

5. Market Research: Know and understand your competition and identify what makes you unique. This will help you carve out your niche and position yourself as the go-to expert in your field.

Now, let’s get into the actionable steps:

1. Define Your Brand Purpose: Start by answering some fundamental questions – Why did I start my business? What do I want to achieve? What are my core values? Understanding all these could help you build a strong foundation for your brand.

2. Know Your Audience: Research your ideal clients. What are their needs, preferences, and pain points? This will help you tailor your brand and packages to resonate with them.

3. Create Your Brand Story: Craft a compelling narrative that communicates your journey, mission, and values. Make it relatable and authentic. Your brand story can be the reason you started your event planning business or how you desire to make your client feel after a successful event.

4. Design Your Visuals: Hire a professional designer (if possible) to create a logo, select your brand colors, and choose fonts that reflect your brand’s personality.

5. Develop Your Brand Voice: Determine how you want to communicate with your audience. Would you be formal and professional or friendly and casual? Be consistent across all platforms.

6. Ensure all your marketing materials, from your website to your social media graphics, are cohesive and reflect your brand identity.

7. Stay Consistent: Consistency is key to building a strong brand. Sounds cliche but there is no other word to describe it. Consistency is how you grow and make your audience keep remembering your brand.

Speaking of building a strong brand and consistency, have you heard about our Brand UP challenge?

Now if you know you need assistance building your brand identity and remaining consistent on social media and growing on Instagram, Linkedin and Tiktok, then Brand UP is where you should be.

It’s a 30-day social media challenge designed specifically for event planners like you. We’ll hold your hand and help you show up on Instagram, TikTok, and LinkedIn for 30 days. 🤯🤯

By the end of it, you’ll have a refined brand identity, a clear roadmap for leveraging social media, and the confidence to create content and remain consistent on social media.

You can register for the next session here

Also, don’t miss our previous post on how to measure social media success as an event planner to ensure your brand efforts are hitting the mark!

Remember…

Building a strong brand identity takes time and effort, but the result is totally worth it.