Carousel posts, featuring multiple views, are swiped through by viewers, and are a dynamic way to tell a story, showcase your expertise, or promote a product.
But how do you create carousels that resonate with your audience on both Instagram and LinkedIn?
Buckle up, because we’re about to unveil the secrets!
Crafting Compelling Carousels:
- Plan Your Narrative: Before diving in, determine the story you want to tell. Will it be a step-by-step guide, a product showcase, or an inspirational quote with visuals?
- Visual Appeal is King (or Queen): Use high-quality images or videos that are visually cohesive and relevant to your theme. Consider using consistent color palettes, editing styles, and fonts across the slides.
- Keep it Concise: Attention spans are short! Aim for concise text overlays and clear calls to action on each slide.
- Intrigue with the First Slide: The first slide should grab attention and entice viewers to swipe for more. Use a captivating image, a bold question, or a surprising piece of information.
- Call to Action: End your carousel with a clear call to action, whether it’s visiting your website, contacting you, or following your page.
Instagram vs. LinkedIn: Tailoring Your Approach
- Instagram: Embrace a playful and creative vibe. Utilize emojis, trending hashtags, and interactive elements like polls or quizzes.
- LinkedIn: Maintain a professional tone but showcase your personality. Use relevant industry keywords, show your expertise, and prioritize informative content.
Posting Your Carousel:
Instagram:
1. Open the Instagram app and tap the “+” icon to create a new post.
2. Select “Post” and choose “Multiple Photos/Videos” from the options. Ensure you capture all parts of the image
3. Choose the images you want to include in your carousel.
4. Edit each image or video using Instagram’s built-in editing tools or external editing apps. (if you wish)
5. Add captions or text.
6. Utilize relevant hashtags in your caption.
7. Tag any relevant accounts (e.g., collaborators, brands).
8. Hit “Share” to publish your carousel post!
LinkedIn:
1. Create your carousel slides using design tools like Canva.
2. Export images into a single PDF document.
3. On LinkedIn, click “Start a post” and click on the “+” sign.
4. Select “Share a document” and upload your PDF carousel.
5. Write a compelling caption that introduces your carousel and encourages viewers to click on the document.
6. Click “Share” to post your LinkedIn carousel document.
You can use a simple app as Canva to design your Carousel. Here are Templates: Click ME! Use the size 1080x1350px
You can also head to freepik.com to download numerous images.
Here are some resources to help you learn more about carousel posts:
