Your Instagram profile should be optimized for maximum visibility as an event planner.
With over a billion active users, Instagram is a powerful platform for showcasing your event planning expertise and attracting potential clients.
And here, we’ll walk you through the step-by-step process of optimizing your profile to stand out and attract your target audience.
Step 1: Craft a Compelling Bio
Your bio is your first impression, so make it count! You literally have NANO Seconds to grab their attention. Here’s how to craft a bio that entices potential clients:
- Who are you? Start with a clear, concise and easy to read introduction. Are you a wedding planner? A corporate event planner? Let your audience know your niche.
- What makes you special? Highlight what sets you apart from the competition. Do you specialize in crafting the best after parties, bridal showers or picnic events? Breathtaking destination weddings? Showcase your unique selling proposition.
You can also sprinkle in some emojis to how your personality. Ask yourself, what words can I use to describe myself that would make people stop and pay attention?
- Your bio, does it end with a CTA? If not, refine it. Here is an example of how to refine your Call to Action. Tell people what you want them to do is it to direct them to your website, encourage them to contact you, or invite them to follow your event planning journey. E.G Check out glamming events organized us.
– Include relevant keywords and hashtags related to event planning to improve discoverability.
– Choose a username that is easy to remember and reflects your brand or business name.
– Utilize the name field to include keywords or additional information about your services, such as “Event Planner | Wedding Specialist.”
Step 2: Choose a Captivating Profile Picture
Your profile picture is a tiny billboard, so choose wisely! Check your profile picture: Is it attractive? Does it make someone to want to come closer? Ask your accountability partner. If it isn’t- CHANGE IT.
Here are some tips:
- Professional polish: Opt for a clear and well-lit headshot that shows your personality and professionalism.
- Brand consistency: Maintain visual consistency with your logo or brand colors if you have them.
- Smile and be approachable! Let your warm personality shine through.
Step 3: Storytelling Through Stunning Visuals
Instagram is all about captivating visuals. Here’s how to make your feed a magnet for quality content:
- High-quality photos and videos: Showcase your past events with stunning visuals. Capture breathtaking details, happy client faces, and the overall ambiance you create.
- Variety is key: Don’t just post event photos. Mix things up with inspirational quotes, behind-the-scenes glimpses, and event planning tips.
- Cohesive editing style: Develop a consistent editing style for a visually appealing feed. Use presets, filters, or editing tools to create a signature look.
Step 4: Hashtags
Hashtags are like keywords on Instagram. Here’s how to use them strategically:
- Research relevant hashtags: Use a mix of popular and niche hashtags related to event planning, your location, and your event specialties.
- Don’t overdo it: Stick to 5-15 relevant hashtags per post to avoid looking spammy.
- Create your own branded hashtag: Encourage engagement by creating a unique hashtag specific to your business.
Step 5: Captions that Captivate
Stop using one line captions. Use your captions to draw your audience in and to engage on your post. This helps your content reach more people. Your captions are a chance to connect with your audience. Here are some tips for writing captions that pop:
- Be informative and engaging: Briefly describe the photo or video, share a planning tip, or ask a question to spark conversation.
- Show your personality: Don’t be afraid to inject your humor, passion, or unique voice into your captions.
- While posting about your events, use your caption to highlight the work involved in planning that event and highlight your expertise while taking your audience behind the scenes.
- Calls to action: Encourage people to like, comment, or share your post to boost engagement.
Step 6: Storytelling with Instagram Stories
Instagram stories are a fantastic way to connect with your audience in real-time. Here are some ideas:
- Share behind-the-scenes glimpses: Take your audience on a journey through your event planning process.
- Host Q&A sessions: Answer event planning questions from your followers.
- Post event day snippets: Share exciting moments from the events you plan.
Step 7: Crafting your Instagram Pinned Post
You must have at least 3 pinned post.
One must be an introduction post that tells us more about you. It must include pictures of you on duty. If you already have that post- pin it on your page, if you don’t- it’s time post an introduction post on Instagram.
The second is video testimonials. If you don’t have, compile some of your testimonials into a post, share it and PIN.
The third is a pinned post that addresses your clients or talks about your services. If its an ELEVATOR PITCH, pin it.
Step 8: Highlights
Adding an Instagram highlight is a great way to showcase your best project and to keep your profile attractive and unique. Here’s a step-by-step guide on how to add an Instagram highlight:
- Open Instagram:
- Launch the Instagram app on your mobile device.
- Go to Your Profile:
- Tap on the lines at the top right corner of your profile
3. Click on Archive to access your previous stories and posts archive
4. Click on the three dots at the top right corner of the page and click on “create highlight”
5. Customize Your Highlight. Edit or Remove Highlights (Optional):
- If you want to edit or remove a highlight later, go to your profile and tap and hold on the highlight you want to edit.
- Tap on “Edit Highlight” to make changes to the title, cover photo, or add/remove stories.
- To delete a highlight, tap on “Delete Highlight” and confirm your choice.
Here are also three different highlights you must have as an event planner:
- Portfolio Highlights:
- Create a highlight dedicated to showcasing your best work and past events. Include a variety of photos and videos from different types of events you’ve planned, such as weddings, corporate events, conferences, parties, etc.
- Organize the portfolio highlights into categories if applicable, such as “Weddings,” “Corporate Events,” “Social Gatherings,” etc.
- Use this highlight to highlight your creativity, attention to detail, and the diverse range of events you can handle.
- Behind-the-Scenes Highlights:
- Give your followers a glimpse behind the curtain with a behind-the-scenes highlight. Showcasing the process of planning and executing events can humanize your brand and build trust with your audience.
- Include photos and videos of venue scouting, vendor meetings, event setup, team collaboration, and any other behind-the-scenes moments that offer insight into your workflow.
- Share stories, tips, and challenges you encounter along the way to give followers a deeper understanding of what goes into event planning.
- Client Testimonials/Reviews:
- Highlight positive feedback and testimonials from satisfied clients to build credibility and trust with potential clients.
- Include screenshots or excerpts from client reviews, along with photos or videos from the events you planned for them.
- Consider adding a call-to-action encouraging viewers to reach out for a consultation or booking.
Step 9: Using trending audios
The best combination you can have for your reels is a seamless video and audio loop. Your videos shouldn’t sound annoying on repeat.
When using long captions for reels, read it out loud and if you almost don’t have enough time o finish it before the loop ends, then it is perfect.
It is advisable to use trending audios with less than 5k-10k uses. But you can also start with audios of 100-700 uses.
Step 10: Engage with Your Audience
Building a community is key to Instagram success.
- Respond to comments and messages: Show your audience you care by promptly responding to their comments and messages.
- Collaborate with other event vendors: Partner with other event professionals for cross-promotion and reach a wider audience.
Bonus Point: Planners Hack has prepared a free FAQ resource you can use in your Instagram Profile to give your clients an idea of questions to ask when coming to your DM.
Click HERE to access the document
Now you’re on your way to optimizing your Instagram profile for visibility as an event planner.
Remember to regularly update your profile, engage with your audience, and monitor your analytics to track your progress and make adjustments as needed.
These are just a few steps to optimize your Instagram profile for event planning visibility. Here are some resources for further exploration:
