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For Event Planners: How to Create High Quality Content

Event planners need high quality Content for capturing attention. 

Especially on social media, where scroll-stopping content reigns supreme. 

This post is here to equip you with the knowledge to create high-quality content that will have your audience hitting that like button faster than you can say “engagement!” 

Let’s dive into the unique content landscapes of LinkedIn, Instagram (video), and TikTok.

LinkedIn 

This platform is all about establishing yourself as a thought leader in your industry. This is a professional networking platform where you as an event planner can share industry insights, showcase your work, and connect with potential clients and collaborators. 

So, here are some tips for creating high-quality content on LinkedIn:

– Share valuable insights and tips related to event planning, such as industry trends, best practices, and success stories.

– Use multimedia elements such as images, videos, and infographics to make your content more engaging and visually appealing.

– Write compelling headlines and introductions that grab the reader’s attention and encourage them to click and engage with your content.

– Utilize LinkedIn’s publishing platform to write longer-form articles that demonstrate your expertise and thought leadership in the event planning industry

-Informative Articles: Share your expertise by writing articles or a newsletter on trending industry topics, event planning tips, or insights gleaned from your experience. 

-Visual Appeal: Break up lengthy posts into infographics, charts, or high-quality event photos to enhance readability.

Pro Tip: Utilize LinkedIn’s publishing platform i.e newsletters to write longer-form articles that showcase your in-depth knowledge.  

Instagram (Video): Captivating Your Stories in Short Bursts

Instagram video is all about grabbing attention in a short timeframe. Here’s how to create captivating video content for event planners:

  • Behind-the-Scenes Glimpses: Take your audience on a journey through your planning process, from venue scouting to vendor meetings.
  • Event Day Snippets: Showcase the magic you create with short, impactful clips from the events you plan.
  • Quick Tips & Tutorials: Share bite-sized event planning tips or tutorials, like DIY centerpieces or creative seating arrangements.
  • Collaborations: Partner with other event vendors for cross-promotion and to reach a wider audience.
  • Plan your content ahead of time and create a content calendar to ensure consistency and variety in your video posts.
  • Use Instagram’s built-in editing tools or third-party apps to enhance the quality of your videos, such as adding filters, music, text overlays, and transitions.
  • Experiment with different video formats, such as short clips, time-lapse videos, boomerangs, and IGTV episodes, to keep your audience engaged and entertained.
  • Include captions and hashtags in your video posts to improve discoverability and accessibility for all users.

Pro Tip:   Utilize Instagram Reels and stories to create engaging, short-form video content with music, text overlays, and creative transitions.

And remember, video content is king on instagram

TikTok: The Realm of Creativity & Fun  

TikTok is all about short, engaging videos with a strong entertainment factor. Here’s how to make your mark as an event planner on TikTok:

  • Event Trends & Challenges: Participate in trending challenges with an event planning twist. 
  • Planning Hacks & DIYs: Share quick and creative event planning hacks or DIY decorations. 
  • Humorous Skits: Don’t be afraid to show your personality with lighthearted skits that capture the funny side of event planning.
  • Event Planning Fails (with a Lesson): Turn event planning mishaps into comedic learning experiences. 
  • Keep your videos short, engaging, and entertaining, with a focus on storytelling and authenticity.
  • Experiment with TikTok’s various video editing features, such as filters, effects, text overlays, and music, to make your content stand out.
  • Participate in trending challenges and hashtags related to event planning to increase your visibility and reach on the platform.
  • Engage with your audience by responding to comments, duetting with other creators, and collaborating with influencers and brands in the event planning industry

Pro Tip:   Utilize trending sounds, music, and transitions to create dynamic and entertaining TikTok videos.

Remember, the key to creating high-quality content is to consistently deliver value to your audience. 

Be informative, engaging, and authentic, and you’ll be well on your way to becoming a social media content king (or queen)!

Use the resources below to learn more

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