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For Event Planners: How to Schedule and Execute An Instagram Live

Event Planner, Instagram Live is a powerful tool for connecting with your audience, potential clients and showcasing your event planning expertise in real-time. 

But before you hit that “go live” button, a little preparation can go a long way.  

This ultimate Instagram Live checklist will guide you through every step, from pre-show planning to post-show engagement, ensuring your Live session is fun, engaging, and maximizes your reach.

Pre live:

1. Define Your Objective: Determine the purpose of your Instagram Live, whether it’s to educate your audience, promote an upcoming event, or engage with followers.

2. Choose a Relevant Topic: Select a topic that aligns with your audience’s interests and addresses their needs or pain points.

3. Promote Your Live Session: Announce your upcoming Instagram Live on your feed, stories, and other social media platforms to generate excitement and maximize attendance.

4. Test Your Equipment: Ensure that your camera, microphone, and internet connection are working properly to avoid technical issues during the broadcast.

5. Plan Your Content: Outline the key points you want to cover during the live session and prepare any visual aids or props to enhance your presentation.

6. Set Up a Welcoming Environment: Choose a well-lit and quiet location for your broadcast, and consider adding branded elements or decorations to create a professional and inviting atmosphere.

7. Practice Makes Perfect:  Rehearse your talking points and familiarize yourself with Instagram Live features like comments and Q&A.

During the Live Session:

  • Greet Your Audience Warmly:  Start with a big smile and welcome your viewers with a friendly introduction. 
  • State Your Goals: Briefly explain the purpose of your Live session and what valuable insights viewers can expect.
  • Start Strong: Begin your Instagram Live with a warm greeting and a brief introduction to set the tone for the broadcast.
  • Engage Your Audience: Encourage viewers to ask questions, leave comments, and react to your content to foster interaction and participation.
  • Provide Value: Deliver valuable insights, tips, or entertainment throughout the broadcast to keep your audience engaged and invested in the content.
  • Be Authentic: Show your personality, passion, and enthusiasm for your topic to connect with your audience on a deeper level and build rapport.
  • Monitor Comments: Keep an eye on the comments section and respond to questions, feedback, and shoutouts from your viewers in real-time.
  • Keep It Concise: Respect your viewers’ time by delivering your content in a clear, concise, and organized manner, and avoid rambling or going off-topic.
  • Showcase Your Expertise: Use your Live session to establish yourself as a thought leader in the event planning industry. 
  • Call to Action: Clearly tell viewers what you want them to do after the Live session, like visiting your website, contacting you for services, or following you on social media.

After the Live Session:

1. Thank Your Audience: Express gratitude to your viewers for tuning in and engaging with your content during the live session.

2. Save Your Live Video: Download and save your Instagram Live video to your device or repost it to your feed or stories for viewers who missed the live broadcast.

3. Review Performance Metrics: Analyze engagement metrics such as views, comments, and shares to evaluate the success of your Instagram Live and identify areas for improvement.

4. Follow Up: Follow up with your audience by responding to any unanswered questions or comments from the live session and providing additional resources or next steps.

5. Repurpose your Live video as a story highlight, or short snippet for other platforms.

6. Share Key Takeaways: Post a summary of the key points covered in your Live session to keep the conversation going. 

  1. Engage with Comments: Continue responding to comments and answer any lingering questions. 

Bonus Tip:  Consider offering a special incentive, like a 30-mins free consultation or discount, exclusively to viewers who attended your Live session.  

This will encourage participation and maximize the return on your Live investment.

With this Instagram Live checklist in hand, you’re on your way to hosting engaging and impactful Live sessions that convert viewers into raving fans and potential clients!

Here are five links to published blog posts on maximizing Instagram Live:

1. 5 Live Streaming Mistakes You Might Be Making (and How to Fix Them!)

2. How to Use Instagram Live Stories to Grow Your Business

3. The Ultimate Guide to Going Live on Instagram

4. Instagram Live for Beginners: Tips to Get You Started

5. How to Repurpose Your Instagram Live Streams

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