Planners Hack

google my business

For Event Planners: Create and Optimize Your Google My Business Profile 

Google My Business is a free tool that helps event planners like you connect with local or international clients. 

Think of it as your digital storefront, where you can showcase your amazing work, share contact information, and collect rave reviews.

But how do you create a killer Google My Business profile and get people to notice you online? 

Don’t worry, I’ve got you covered! 

Step 1: First things first, head over to and click on the “Start Now” button and enter your business name, address, phone number, website URL, and category. Make sure to provide accurate and up-to-date information to ensure potential clients can find you easily.

  • Your Business Name: Keep it clear, concise, and exactly how you want people to find you.
  • Category: Choose the category that best describes your event planning services.
  • Location: Make sure your physical address (if you have one) or service area is accurate. This is crucial for local searches!
  • Contact Information: Include your phone number, website, and email address.
  • Description: This is your chance to shine! Briefly tell potential clients what makes you the Queen or King of event planning. Highlight your specialties, experience, and what sets you apart from the competition.
  • High-Quality Photos: A picture is worth a thousand words, especially when it comes to showcasing your event planning magic. Add stunning photos of your past events, team, and anything else that visually represents your brand.

Step 2: Verify Your Business

Google will ask you to verify your business to ensure that you are the rightful owner of the information. 

You can choose from various verification methods, including mail, phone, or email.

 Follow the instructions provided to complete the verification process.

Step 3: Complete Your Profile

Once your business is verified, it’s time to complete your profile. 

Add photos of your events, client testimonials and pictures that would show your expertise in the services you offer.  

Write a compelling business description that highlights what makes your event planning services unique.

Step 4: Optimize Your Profile

To optimize your Google My Business profile, make sure to:

– Choose the right category for your business

– Add relevant keywords to your business description

– Keep your business hours updated

– Encourage satisfied clients to leave reviews

Step 5: Share Your Profile for Reviews

Now that your Google My Business profile is complete and optimized, it’s time to start gathering reviews from satisfied clients. 

Ask your happy clients to leave a review directly on your Google My Business profile. 

You can even create a custom review link to share with them easily. 

Here’s how to find it:

  • Go to your Google My Business dashboard.
  • Click on “Get more reviews”
  • You’ll see a unique link that you can share with clients via email, social media, or even print it out and include it on your business cards.

Now that your profile is looking amazing, it’s time to collect those glowing reviews. Don’t be shy! 

Google My Business is a powerful tool for any event planner. Check out these resources to learn more:

Remember, a well-optimized Google My Business profile can be a game-changer for your event planning business. 

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